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MWI Guerrilla Sales Training

Stand out among the competition and increase your sales

Zoetis and Jay McChord have partnered to bring you this "guerrilla-style" sales training course that will increase your communication effectiveness, enhance your ability to articulate the value of your products more concisely, and give you a competitive advantage on every sales call.

  • Do you know what the "3 Deadly Sins" of Sales Professions are and how to avoid them?
  • Do you know how many seconds you have to articulate value before someone tunes you out?
  • Do you know the 3 BIG questions to ask so you can have a competitive advantage on every sales call?

This self-directed, "guerrilla-style" sales training answers these questions, and many more!

The course is made up of 4 short videos and a Strategy Workbook that you can use as ongoing resources to take your sales success to the next level.

This training course provides effective insights and tools you can use immediately and that snap-in easily to any sales methodology you currently use.

Click the "ENROLL" button to get started now.



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Your Instructor


Jay McChord
Jay McChord

Jay McChord is a highly requested trainer, speaker and consultant to companies, institutions and organizations globally.

Recognized as an authority on the Multi-Generational Workplace, Jay’s high-energy live events and high-value online content have earned him the nickname of “Your Chief Encouragement Officer”.

Jay brings a unique perspective to his sessions as a former Global Senior Sales Trainer for a multi-billion dollar international technology company, an elected official, published author and military artist. Jay’s connection to each audience sparks energy, enthusiasm and passion.

Jay and his wife, Jennifer, have two children, Riley and Davis, and make their home in Lexington, KY.


Course Curriculum


  Introduction
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  Lesson 1 - Context
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  Lesson 2 - Big Questions
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  Lesson 3 - Putting the Pieces Together
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  Workbook
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